BOUCHERON --
SHARE MORE POP-UP

An 8m x 8m pop-up to embody and celebrate the launch of SHARE MORE - a Middle-East focused campaign for Boucheron. The pop-up included a custom structure and textured finish, bespoke furniture and upholstery, an enclosed digital reflection room experience, and huge LED displays to showcase the campaign films. A 10 week long activation, C--B designed and built the structure at home in Dubai, and transported and installed it in Kuwait.