BOUCHERON -- SHARE MORE

360 campaign ideation, development and execution for SHARE MORE, a seasonal campaign for Boucheron, shot specifically for the Middle East. C--B proudly handled creative direction and project management across the campaign (both still and video), VIP gifting, experiential pop-up design and production, plus VM design, production and installation across ten boutiques in five countries across the Middle East.

2022 -- Middle East

For -- Boucheron

Creative -- CASH--BAR

Creative Director -- Ayesha Riaz

Shoot Production -- Meraki

Photographer -- Louis Christopher

Film -- Chris Vongsawat

Styling -- Vasil Bozhilov

HMU -- Jazmin Lois Rodriguez and Mabs