LEGACIES BY BOUCHERON
360 campaign ideation, development and execution for LEGACIES by Boucheron, the brand's first campaign shot specifically for the Middle East -- featuring Nour Arida, Jessica Kahawaty and Saira Arshad. C--B proudly handled both creative direction and project management for all elements, including the campaign concept and messaging, casting, set design, sourcing and production, campaign shoot and editing (both still and video), plus VM design, production and installation across nine boutiques in five countries across the Middle East.
Initially intended for a Ramadan release 2020, but delayed until Autumn 2020 due to the pandemic.
2020 -- Dubai
For -- Boucheron
Cast -- Nour Arida, Jessica Kahawaty, Saira Arshad
Creative Director -- Ayesha Riaz for CASH--BAR
Art Direction -- Steven Williams, C--B C--O
Shoot Production -- Meraki
Photographer -- Zuzanna Blur
Videographer -- Jear Velasquez
Styling -- Gemma Louise Deeks
Hair -- Betty Bee Hair
Make-Up -- Nadine Elias