BOUCHERON -- INVENT THE FUTURE, HONOUR THE PAST

Concept and creative direction for Boucheron's 2023 Ramadan Campaign -- Invent the Future, Honour the Past. Incorporating both film and stills, and starring Boucheron ambassador Mila Al Zahrani.

2023 -- Middle East

For -- Boucheron

Concept -- Ayesha Riaz for CASH--BAR

Creative Director -- Ayesha Riaz

Digital Art -- Dada Projects

Film Director and Photographer -- Mann Butte

Production -- Meraki and PEEPS

Producer -- Hikmat Ghandour

Stylist -- Gemma Louise Deeks

Hair -- Ivan Kuz

MUA -- Julia Rada

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